Good blog posts are not easy to come by. There are a lot of things to think about in advance. We all know that, while some bloggers write as a hobby, the majority of them do so in order to make money from their blogs. As a result, there is a lot of competition. A blog post's intention should be to rank well in search engines. In fact, it's not just about the post-it self. Several factors affect your site's ranking. Such as your domain authority, backlink profile, how strong your competitors are, etc. The article's content, on the other hand, is the most crucial factor.
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The Complete Guide to blog post writing in 05 steps by
bestaiding.com
Photo credit: unsplash.com
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What is a blog?
What is a Blog? A blog is defined by the dictionary as
"a frequently updated website or page, especially one operated by a person or small group, that is written in an informal conversational style".
It means that the majority of blogs are about a topic with which the blogger is most familiar. Your blog should be updated regularly, and your material should be written in plain language so that anybody can comprehend it, according to the dictionary.
Although blogging has been popular in recent years, its origins may be traced back to the 1990s. As time passed, blogging evolved as well. The internet now has millions of blog sites and has grown into a multibillion-dollar industry. In the beginning, a blogger was the only one who wrote on his site; but, as the field grows, we can notice a growing number of co-writers, guest post writers, sponsored writers, partnerships, affiliates, and so on.
Writing A blog article that appears in search engine results
Because it doesn't matter how good the topic you have chosen unless you have marketable content. You can do keyword research on the subject and find out what are areas you have to cover if you are going to rank your article. Find how difficult the keywords you found to rank on search engines. And also, the CPC value because will determine how much you can earn from the article you are writing.
After collecting the background data, Take your time and plan the content you are writing. Divide your content into subtopics. It's a good idea to use Google to find what people have searched for. And by using google trends, you can find what are the trending topics today? And how much traffic it gets.
Due to the massive supply on the internet, it is very troublesome to rank into any of the fields. Try to find some outdated content that ranked high on google. If you are lucky enough to find outdated content. Then, it will be much easier to make your blog post appear on search results. When you start to write, don't rush into the details.
Consider adding the keywords you are targeting to the article in a manner that doesn't disturb the reader's experience. Try using synonyms rather than using identical words again and again. Nowadays, Search engines are very clever. So, don't try to trick them by clustering your keywords. Try to find some key phrases to rank. It is easy to index on a term than a word.
The first step - introduction to your content
As your first step, many will advise you to find a good heading. But we are taking a different approach here. It doesn't mean that you don't have to know the topic you are writing about. What we say is finding a good title for the blog post can be done later.
First, write an introduction on the subject you are writing about and why the reader needs to know about it. The first paragraph should contain at least 150-200 words. Try to add your keywords into the introduction but don't overdo it. You don't have to be formal every time you write. But use a consistent pattern throughout the content. We have seen many bloggers write their introduction very formally and after few paragraphs start to write more casually.
The Second step - organizing the content
Make sure you have divided your content into paragraphs. Otherwise, most readers will find it difficult to understand. Try to limit a paragraph to 150-200 words at maximum. And use subheadings as required. It will make your content more eye-catching. You should use correct spelling and grammar when composing the article. If you are not confident about your content, you can always use software like "Grammarly" or get help from an expert. Don't copy someone else works as it is unethical and illegal. Also, as your main goal is to monetize, if you don't have unique content on your blog services like Google's adsense™ can reject your monetization.
Looking to monetize your blog with Adsense? Read our guide to get approved by adsense easily.
Use point forms as much as possible when writing. It makes your work understandable for the readers and also easy for the eyes. Link your post to reliable sources where you found your information. It will help the users and also search engines to determine how accurate your content is.
The third step - finding the best title
Then it is time to find a good title for your post. The title of the post is also quite important. When a user searches for something on a search engine, the first thing they see is the title of a post. So the heading should be able to attract readers to your post. Take your time and research for the titles' top ranking results on a search engine are using in the same topic. Don't use clickbait as the title of your article. Also, you don't have to reveal everything in your content on the title. Write down, Few titles and think of you as a user and what title is more likely to be clicked by you if you found those titles on search results.
The fourth step - The finish
Add a summary or a conclusion to your post at the end of your blog post. And give the answers to the questions raised in the post, and make sure the reader got what you are implementing.
The fifth step - on-page SEO
Read twice what you have written before posting. Don't hesitate to remove unnecessary content if there is any, because the value of the content matters more than the word count. Make sure what you have written is representing what you are trying to say.
Adding some images to your post will make your article stand out. Remember to add alt text to your images because your images are identifying by the search engines using your alt text and index them on the image section.
You can use the following HTML code to add alt text to your images.
<img src="yourimage.jpg” alt=“image description” title=“image title”>
How to add alt text to a image If you are using blogger ?
you can add alt text to your picture by clicking on it. And then click on the setting icon. After that blogger will open edit image panel and there you can ad a alt text, title text to the image. You can also change the size of the image if you want here.
Your post should contain only one <h1> tag (a Major heading, if you are writing on blogger). And you must add a meta (a description if you are using blogger) and keywords to your HTML.
Use the following HTML code to manually add the meta description, keywords, and other metadata to your post.
<head>
<meta charset="UTF-8">
<meta name="description" content="your description">
<meta name=" keywords" content="keyword01, keyword02, keyword03">
<meta name="author" content=" your name">
</head>
How to add meta description to your blog post If you are using blogger?
you can add the meta description by going into the post --> settings --> search description.
But to do so first you have to enable search description under meta data in the setting menu of your blogger site.
It is crucial to use a healthy permalink to the blog post. Although it doesn't make much of a difference in ranking your article, it will make your users find your article easily and quickly by having a memorable permalink.
What is a permalink?
Use this link to learn about permalink, A permalink is a URL meant to remain unchanged that leads the users to your content.
Summary
- When writing a blog post, your main goal should be to rank the article on search engines.
- The content of the article is the first and most important thing that matters.
- The first step for writing a good blog post is to identify what you have to write.
- Keywords and CPC values will determine where you rank and how much you earn.
- Find some key phrases to rank because It is easy to rank on a term than a word.
- Try using synonyms rather than using the exact words again and again.
- The title should be powerful enough to attract readers to your post.
- Write a nice introduction to the subject you are writing about.
- Make your content more eye-catching by using paragraphs, subheadings, and images.
- Don't copy someone else works as it is unethical and illegal.
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